According to the television shopping profession association statistics, our country has the certain scale television shopping enterprise approximately to have 2000 at present, in 2008 the sales volume amounts to 35,000,000,000 Yuan, every year enters this profession each kind of fund to amount to several billions Yuan, some more successful television shopping enterprise year turnover nearly 2,000,000,000 Yuan. 10 times in cost sudden and huge profits -Initiates the consumer to dislike, to become the suit hot spot Forms the sharp comparison what with the television shopping profession fast development is, the television shopping the oral traditions is very bad in the common people. Chinese Politics and law University law applied research center assistant director Researcher Yu Yunbin follow-up research television shopping in the recent 10 years, he told the reporters, the television shopping takes one kind of new commodity retail sales pattern, its center of gravity in quick physical distribution allocation, but non-advertisement, but the present our country various television stations’ shopping program actually generally has the advertisement tendency which the sensational exaggeration, the exaggeration fictionalize and even create a false impression intentionally.
Manufactured in a rough way, the quality guarantee product not to let many loudly shout through the television shopping way purchase commodity audience is swindled. In the regional Industry and commerce departments, the television shopping is expends the suit the hot spot, delivers goods not promptly, has the quality problem not to be able to make a connection serves the telephone, goods spare part not all even television shopping enterprise world evaporation and so on. this truly with enterprise quality good and evil intermingled direct correlation. Beijing luck General Manager Orde technological progress Limited company week Thualuu introduced that the partial scale small enterprise becomes some low cost product packaging the sudden and huge profits commodity, kept changing one’s goals, has entrapped many consumers. Week Thualuu gave an example saying that a cost 40-50 Yuan bra, after television shopping function and so on program such as magnetism therapy, health, against sagging, enhancement elasticity flickering, the sale price rose dramatically 10 times, turned 400-500 Yuan high tech new products, one month sale hundred million Yuan.